Strategic Advisory Council
Andrew Farah
Former Executive Director of Advanced Driver Assistance Systems at General Motors
Andrew is a veteran of the automotive industry where he has had the opportunity to develop and introduce many groundbreaking technologies and vehicles into the retail marketplace. He has done this from roles of increasing responsibility in engineering, product planning, and after-sales services. Most recently as the Executive Director of Advanced Driver Assistance Systems (ADAS) for General Motors (GM), he was responsible for leading the definition, development and production execution of active safety features and their roadmap of future development for GM’s global vehicle portfolio. He plans to continue in the industry to advise leaders and businesses, while also focusing on developing the engineering talent that the industry needs today and tomorrow.
With over 40 years of automotive technical and business experience, Andrew made major contributions to the GM EV1 electric vehicle as Engineering Manager for Propulsion Software & Controls, the Chevrolet Volt extended-range electric vehicle as Vehicle Chief Engineer, and the Cruise AV and Cruise Origin as vehicle Chief Technical Architect and program Executive Director for autonomous vehicles. In his ADAS role he was responsible for the development and retail execution of adaptive cruise control, automated parking, and the Super Cruise automated driving feature. He has also been involved in the automotive launch of several electrical/electronic technologies that are now considered commonplace in the market.
Andrew focuses on developing and improving products that enhance the lives and experiences of their users. This has been enabled by the availability of reliable, cost-effective and ever advancing electronic and microcomputing technologies. He has successfully combined this with his passion for personal transportation vehicles, his strong understanding of vehicle electrical architectures and systems, and a simplified approach to the user’s experience.
Andrew holds a bachelor’s degree in computer engineering (BSE CompE ’82) and a master’s degree in Electrical Science (MSE ’84), both from the University of Michigan. He is also a member of the Society of Automotive Engineers (SAE).
